SEO Basics: A Complete Guide

SEO Basics: A Complete Guide

What is SEO?

SEO stands for Search Engine Optimization. SEO involves making certain changes to the website content that makes the site more attractive and desirable. It may be complex and involves many factors which are important to learn before getting started with the concept of using it.

The digital marketing strategy helps to increase the quantity and quality of traffic on your site. In layman’s terms, it describes the ranking of websites when one performs a search on a particular topic.

The search engines want to provide the best service for their users which means delivering results on the search engine pages that are high quality and relevant to the customers who search online. The search engine will scan different websites to understand what the site is all about. It makes it user-friendly with higher rankings on the search engine results page.

The SEO makes sure that the site ranks high in search of the relevant keywords. The SEO is considered to be an important body to expand the visibility of online

Why is SEO important?

The whole process of making the website attractive and visible is the most step that shouldn’t be taken for granted. Hypothetically, it would be a disaster if no one could locate the correct address of your company. Most of the clients won’t prefer visiting you for the services you offer and your business will fail eventually. Likewise, the whole internet is a vast space and to stand out in the crowd can be a very challenging task for you. The same thing might happen to you if the daily traffic is not up to the mark and the potential customers might not know if you even exist!

SEO involves just typing down few words in the text box, click a button and voila! Your website opens which increases the chance of being visible to the potential customers.

The various benefits of SEO are as follows –

  • The visibility provides brand awareness and acts like an advertisement.
  • It has a positive branding impact.
  • The organic result gives an important stamp of approval which further benefits you as the users skip advertisement and trust the organic result more.
  • The increase in the traffic can help to raise awareness about your website.
  • The organic search traffic is likely to deliver a better ROI than paid media.
  • The SEO process is less costly and doesn’t stop once you stop paying.

Search engines can be a wonderful and some work and energy has to be put in to make it happen. This is where the whole term SEO comes into the play.

What is On-Page SEO?

On-page SEO also known as on-site SEO is the act of optimizing different part of the website that is involved in the search engine ranking. The On-site refers to optimizing both the content and HTML source code on a page. On-site SEO helps the users to quickly and clearly understand what a page is about and whether it successfully addressed the search query.

The checklist below might be a great help-

  • Limiting the title tags to 55-60 characters (including the space).
  • Inclusion of the brand at the end of the title tag separated by a pipe bar.

Headings(H1)

They are considered as the largest word on the page and this is the reason that it is a very crucial step for the search engine operators to give a little more weight than the other page copy. The heading should accurately reflect the content and should be easy to understand as well.
H1’s should be limited to one per page, all other headers are H2 and H3

URL structure

It is advised to put the keywords in the URL. This might give an extra point in being recognized but changing the current URL just to match the keyword is also not suggested. One shouldn’t change old URL unless he/she plans to redirect them to the new ones. Definitely consult an expert before doing this as the audience might be confused with the whole process.

Alt text for images

Alt text is used by the screen reader software to help the blind internet users understand the content of the images. The search engine inserts some relevant keywords while accurately describing the image which will help search engines to understand the page content more accurately.

The following things should be kept in mind while writing an alt text-

  • Describing the image thoroughly withing 8 words – 10 words.
  • Including the targeted keywords which legit and natural to the audience.

Fast-loading pages or page load speed

Internet is all about getting the right information at the fastest way possible. The hunger to get the results as fast as possible doesn’t stops and hence optimizing the page to load faster helps the overall site rank higher in the search results. The tool by Google called Page Speed Insights helps to analyze the site on mobile phones and desktop which then suggests tips to optimize the overall page speed.

The following should be kept in mind to help you out with the whole process –

  • Making sure that the server response time is less than 200 ms
  • Enabling Gzip compression
  • Minimizing HTTP requests
  • Placing all CSS in an external style sheet
  • Prioritizing the above fold content loading.
  • Having the image size under 100 kb

Page content

The content is the main thing that should be focused the most. It should be something that is useful to the audience. One should aim to at least write not less than 500 words. There is no exact hand written description of how long should it be but it should contain the specific points that will be eye catching to the audience. The content should directly focus on the search queries and the keywords should be related to the title.

Internal Linking

Internal linking is considered to be a very helpful tool that brings a lot of traffic to your website. While adding the internal links one should make sure that they add the relevant anchor text. An anchor text is a clickable link in the format of hyperlink which is usually indicated by a blue font color and an underline. The On-page SEO ensures that the site can be read by potential customers as well as
the search engines which will help a lot while ranking your website accordingly. One should ensure that the page content includes at least 1-3 internal links.

Social Tags

The content that people share on Google makes it reach to a lot of potential audience. It not only helps the curious customers but also makes your website a reputable one. As we all know we don’t always share anything and everything online, we only share the ones which we think is share-worthy. While trying to make it a successful share-worthy platform one should make sure they have an Open Graph tags and Twitter Cards installed. They should make it easy with tweet this quote links or social share button where ever it is necessary.

Core Web Vitals

Google unveiled the Core Web Vitals in the spring of 2020. It is a set of signals whose main purpose is to quantify the user experience with their website from page visual stability to the load time and to interactive experiences.

The Largest Contentful Paint which is also known as LCP measures perceived page loading speed and marks the point at which the majority of the page content is being downloaded.

The First Input Delay quantifies user experience of a user’s initial engagement and helps to increase the overall traffic

The Cumulative Layout Shift quantifies the amount of layout shift on the visible page and measures the visual stability of the overall content

One should make sure that the LCP score is within 2.5 seconds. One should remove all the third-party scripts and the large page elements that may be slowing it down. The simplest way to optimize cumulative layout shift is to add height and width dimensions to each new site elements. They should also avoid adding new content above existing content on the page.

What is Off-Page SEO?

Off-Page SEO focuses on increasing the authority of the domain by getting links from other websites. The biggest factor is considered to be the number and quality of backlinks in the website. Creating valuable content that is relatable to a large group of audience is the most crucial step. The social media shares the content that generates links. One can reach out to the various influencers on social media that links your content to the audience. Guest blogging on sites related to your content will increase traffic for sure!

It is proven that the link quality is more important than the link quantity and one should always focus on the quality and quantity of the content they share. The first step is creating shareable content which will widely help you in many more ways possible.

Is On-Page SEO more important than Off-Page SEO?

The answer is it cannot b compared to each other as both of them are the building blocks of your website. One cannot choose between the roof and the foundation of the house right?
The proper balancing of the website will not only make you stand out from the rest but will also make you visible to a huge group of the potential audience.

FAQ on SEO

What is SEO?

SEO stands for Search Engine Optimization. SEO involves making certain changes to the website content that makes the site more attractive and desirable.

Why is SEO important?

SEO helps to increase your website’s ranking on the search results.

What is On-Page SEO?

On-page SEO also known as on-site SEO is the act of optimizing different part of the website that is involved in the search engine ranking.

What is Off-Page SEO?

Off-Page SEO focuses on increasing the authority of the domain by getting links from other websites.

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