If you are aware of SEO or you are a beginner in the field of blogging, then you will be very comfortable with the term “backlinks”.
You may also be wondering what SEO backlinks are, the importance of backlinks and how to create backlinks?
To increase your website traffic, you use on-site / on-page SEO techniques such as:
- Meta Description
- The pictures
- The title tag, etc.
But many bloggers ignore the importance of backlinks in SEO.
In this article, we will explain what Backlinks are in SEO, what is the importance of Backlinks, and how to create Backlinks in detail and how to get High Quality Backlinks to increase your Blog’s Search Ranking.
If you do a good SEO on the page on your blog, but do not focus on creating backlinks for blogs or websites, your search rankings will not increase quickly.
Backlinks are very important to your blog because quality backlinks help increase the authority of a website based on backlinks.
“Backlink” is an important factor for search engine optimization. Many bloggers who have recently started their blogging careers are not very aware of backlinks and this is important.
I hope after reading this post you will be able to understand the importance of backlinks, for ranking above Google.
Note: If you have too many high-quality backlinks on your blog, your blog will top the search engine page results.
Quick Look :-
What is a backlink in SEO?
A backlink is linking to any web page or you can say that the links to your site or blog come from another web page.
Another page can be of your own website and also on any other website. Links to any other page that visitors to your page is called a backlink. This is also called inbound link (IBL).
They are called backlinks because they point your page from another page to another page. The backlinks which are presented in our own domain are called internal links and the backlinks which come from another website from your website or blog are called external links.
Importance of quality backlinks
Quality backlinks come from a high page rank or Hin domain authority website, and from a website linked to the content of your blog or website.
Like blogging on a health niche, backlinks are important to you from the pages of other high ranking health websites.
A high quality backlink can be more effective than any normal backlink or backlink. Quality backlinks are very important in improving the search ranking of our website in search engine result pages.
Backlinks created on your site must be natural and your site may be penalized if you use an automated method to create backlinks.
In addition, it is more beneficial for any blog or website to create high quality backlinks than poor quality backlinks.
If your blog or website has very low quality backlinks, your blog will fail to rank, and your blog will treat it as a spam blog.
Before creating backlinks, keep in mind that whatever blog post you link to, that blog post must contain high quality content, and users should benefit if they read your blog post. The other important thing is that backlinks are not created everywhere, only on those relevant websites the user will benefit from leaving the link.
Some common terms related to backlinks that you should know:
(a) link juice
When someone links your article or your home page, that link passes the juice. This link juice helps to increase the ranking of your article and also improves domain authority. As a blogger, you can prevent link juice from passing by using the nofollow tag.
(b) Nofollow link
In this type of link, when a website is linked to another website, that link has a nofollow tag from which the link juice does not pass. Nofollow links are not useful for blogs or websites in the eyes of search engines. Typically, a webmaster does not use any tracking tag when linking to an untrusted site or blog.
(c) link to follow
All the links you create for your article are do-follow links and they all broadcast “link juice” to your website or blog.
(d) Linking the root domain
This means how many backlinks to your website or blog come from the same domain. Even if a website has been linked to your website 10 times, it will still be considered as the link root domain.
(e) Low quality links
Low-quality links are links to sites whose content is irrelevant to the content of your blog or website or harvested sites, automated sites, spam sites, and even porn sites. These links are called low quality links. These links lead to many disadvantages. This is one reason why you do not need to buy backlinks for third parties.
(F) Internal Link
When you add an old article to your new article, these are internal links, that is to say, linking one page to another page in the same domain.
(G) anchor text
HTML tag that is used for text hyperlinks. Anchor text backlink works great when you’re trying to rank specific keywords or articles.
Benefits of creating quality backlinks in search engine optimization?
Before we talk about the benefits of backlinks, there have been many changes in the backlink industry over the past few years.
This is a time when poor quality backlinks are also helpful in helping a site rank. But after the Google Penguin algorithm update, all backlinking strategies have been changed.
For example: if your website is about beauty, your backlink should be from a related site.
We will now explain to you why backlinks have benefits or are important in building backlinks for the site.
(A) To improve organic search rankings
As I stated earlier, high quality backlinks help improve your search ranking so that your blog can rank higher in Google. If any of your content gets organic links from other sites, it naturally only ranks among the content search engines. Your goal should be to link to individual posts / pages with the homepage.
(b) Quick indexing of website or blog
Backlinks help search engine robots to find and explore links on your site. For new websites, getting high quality backlinks is important as they help increase your search results and get your site indexed.
(c) referral traffic
A major benefit of getting quality backlinks for your website or blog is that they help drive referral traffic from many other websites. Backlinks help get referral traffic and also help reduce bounce rate.
How to get high quality SEO backlinks?
So now you have become aware of the word “backlink” in SEO. Now is the time to generate backlinks and to learn some simple tips and tricks.
One important thing that you should keep in mind is that quality backlinks are more important than the number of backlinks. If you’re using a paid service to get backlinks to your website or blog, according to Google Penguin as well. You will be punished by Google.
- Write a good article
This is the best way to get backlinks to your blog. If you write great articles on your blog, many bloggers and website owners will want to link your article to their article. This is the best way to get high quality backlinks to your blog, so start writing high quality content now.
- Guest blogging:
Guest blogging is one of the finest ways to get quality backlinks. This is the most used method. You need to find popular blogs related to the topic of your website that accept posting by guests.
Next, write an engaging and informative article on these blogs and include links to your blog in this article. This will not only give you a good backlink but the people visiting that website will read your posts and be drawn to your website.
- Use the blogging community:
Get the most out of blogging communities like Indiblogger, DoSplash, Inbound and Blog Engage. Publish your website content on them. If your content is good and informative, you will receive feedback. This will improve your ranking in the search engines, as well as your website’s backlink to these communities will increase traffic to your website.
- Exchange your links with other bloggers related to your niche:
Link exchanges with other bloggers related to the area of your website? It will also give your website a backlink. In link exchanges, two bloggers place each other’s links in their blog posts, both of which get quality backlinks. It is a free and easy way to get quality backlinks and which also guarantees an improvement in SEO.
But keep in mind that this shouldn’t be just for backlinks, users should benefit from your link, otherwise this link can hurt your search engine. Create the link in such a way that it is genuine and if the user clicks on that link, they should get some useful information.
- Start the comment
Comments are the easiest and best way to get backlinks. Most popular websites use nofollow tags for commenting, which means that most websites are not followed.
The latest news suggests nofollow links don’t matter much, but blog commenting would benefit from link juice.
- Use discussion platforms for quality backlinks:
Some disciplined platforms are also very useful for building quality backlinks to increase your website or blog ranking. Some of the best platforms for building backlinks are Askhindi.com, Quora.com, and Yahoo Answers.
Participate in discussions related to your blog niche, run these discussion platforms, answer questions logically and leave a link on your website. Those affected by your response will visit your website.
- Submit your site to the web directory
You can get high quality backlinks by submitting your blog or site to web directories. Submitting your blog or website to web search engine directories is also a great way to get backlinks. This method is no longer popular because finding a legal web directory is not an easy task. You should also avoid a web directory that asks you to create backlinks.
Note: This method is not as efficient but this process takes much less time. So better than nothing, it’s better to be something.
If you are using an automated submission policy, turn it off now. Due to automated website submission, your website appears as spam which can cause issues with your page ranking or even remove your blog from search engines.