On-page SEO | Everything You Should Know

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What is On-page SEO?

On-page SEO (Search Engine Optimization) is to optimize your website posts or pages for a better user experience and also to improve rankings on search engine results.

When we write a post in the normal way, it is not so optimized from the user’s and search engine’s point of view. So optimization is needed to give value to your written content.

Whichever topic the article may be, but should be dealt with the requirement of the user who read is reading it. Otherwise, the user left it in the middle.

So, engaging a user should be the primary motive of an article. If you succeed in doing so, then your article will automatically get ranked in the top position in search engine results.

What Is the Difference Between On-page SEO and Off-page

The main difference between on-page SEO and off-page SEO is that you can do on-page SEO works inside your content and off-page SEO is done outside your website. The off-page SEO works mainly in the backend.

On-page SEO refers to writing, putting keywords in the content, etc. Off-page SEO means creating backlinks both do-follow and no-follow links through guest posts, profile creation, commenting, etc.

Where & How To Start On-page SEO

It is simple as you write your article. You have to do it while writing blog post articles.

How to Optimize Your Content

You can optimize your content by using the following methods.

• Use the right keywords in the right place
• Don’t stuff your keywords unnecessarily
• Try to use Long Tail Keywords – You can create from your primary keyword by putting other value words before or after it
• Try variations of your keywords (Search Engines like this most)
• Use proper images that match your content
• Use videos in your content to make it interesting and user engaging
• Split your content by adding Headings and Sub-headings

What are the Elements of a Webpage and How To Optimize Them

Meta Tags are always important in On-page SEO, as they boost your website ranking.

Title Tag – A Title Tag is an HTML element used to specify the TITLE of a web page. It tells us what the whole web page is about.

<title>Your Page Title</title>

Headings – There are six types of Headings in HTML. The heading is used to describe the content of the paragraph, before where it is placed.

<h1>Main Heading</h1>
<h2>Sub-Heading</h2>
<h3>Sub-Heading</h3>
<h4>Sub-Heading</h4>
<h5>Sub-Heading</h5>
<h6>Sub-Heading</h6>

Meta Descriptions – Meta description is used to show the basic description of your web page on the search engine results.

If you are using WordPress, it is so simple to put your meta description by using an SEO Plugin.

Image Alt Tags – Images play a very important role in On-page SEO. While using images, you should put some description of the image that the image is all about.

Internal Links – Internal linking is a must. Putting the link of one page in the other page of the same website through a word is called Internal Linking. It boosts your web pages.

URLs – URL structures are another important thing to consider. Put your main keywords in your page URL. Avoid using stop keyword link a, an, the, etc.

Conclusion

Try to give your best while writing any content. No matter how much time you take to finish the content, it should be valuable for a reader, then your article will definitely rank on the search engines.

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